Designer
BRENDA BEZELL
MAJOR PROJECTS
Creed Capital Management
Year
2025-Ongoing
I’m working with National Bank to help them find their voice and make their messages resonate with customers across every channel. From defining strategy to identifying the best platforms, I ensure each campaign cuts through the noise. My work brings clarity and consistency to branding, graphics, print, digital, and campaign execution—helping the bank connect, engage, and stand out.
Plenty Hard Kombucha
Year
2019-Ongoing
Plenty was founded in Vancouver BC. The founder wanted to create a refreshing, flavourful taste without compromising real ingredients, low calories, and low sugar. I was on this project from conception. The creative direction I create for this company is lively and bright. It is reminiscent of fruit flavours and good times. I have done all branding, logo, packaging, graphics, print materials and creative direction, campaign creation and execution.
Selfi
Year
2018-Ongoing
Selfi, the app to capture the perfect selfi with your pet or baby. I invented the concept created the brand, and created and directed the project. I also did UX design, web mock up, and character creation. This is my own company so I am also responsible for marketing and tech team project management as well as business operations. I also seek out new investors and ongoing navigate B2B potential.
Sympli
Year
2021-2022
At Sympli I was part of a small yet efficient marketing team. I worked on the creative direction behind seasonal photography campaigns. I was helping create campaigns, organizing products, arranging and styling within photoshoots and participating in the creative use of photos. I was also helping with brand messaging and direction.
Pure Maple Water
Year
2017-2019
I was hired to create a visual brand that would connect this product to its intended audience. The Brand had to be lively, fresh, and indicative of a modern and healthy lifestyle. The have gone from a start-up to a brand that is stocked in every 7/11 accross Japan.
Structure Lock
I was hired to make this brand shine. They needed to present their information in a clear and elegant way. They were seeking investors and all presentation materials had to look sleek in order to gain attention.
Scan Designs
I was the in-house marketer and designer for the furniture brands ScanDesigns and Muse and Merchant. I photographed and edited all magazine and advertising photos. I was also responsible for managing ad accounts with various publications and creating any and every piece of visual design and campaign regarding each brand.