Designer
BRENDA BEZELL
MAJOR PROJECTS
Plenty Hard Kombucha
Year
2019-Ongoing
Plenty was founded in Vancouver BC. The founder wanted to create a refreshing, flavourful taste without compromising real ingredients, low calories, and low sugar. I was on this project from conception. The creative direction I create for this company is lively and bright. It is reminiscent of fruit flavours and good times. I have done all branding, logo, packaging, graphics, print materials and creative direction, campaign creation and execution.
Selfi
Year
2018-Ongoing
Selfi, the app to capture the perfect selfi with your pet or baby. I invented the concept created the brand, and created and directed the project. I also did UX design, web mock up, and character creation. This is my own company so I am also responsible for marketing and tech team project management as well as business operations. I also seek out new investors and ongoing navigate B2B potential.
Sympli
Year
2021-2022
At Sympli I was part of a small yet efficient marketing team. I worked on the creative direction behind seasonal photography campaigns. I was helping create campaigns, organizing products, arranging and styling within photoshoots and participating in the creative use of photos. I was also helping with brand messaging and direction.
Pure Maple Water
Year
2017-2019
I was hired to create a visual brand that would connect this product to its intended audience. The Brand had to be lively, fresh, and indicative of a modern and healthy lifestyle. The have gone from a start-up to a brand that is stocked in every 7/11 accross Japan.
Structure Lock
I was hired to make this brand shine. They needed to present their information in a clear and elegant way. They were seeking investors and all presentation materials had to look sleek in order to gain attention.
Scan Designs
I was the in-house marketer and designer for the furniture brands ScanDesigns and Muse and Merchant. I photographed and edited all magazine and advertising photos. I was also responsible for managing ad accounts with various publications and creating any and every piece of visual design and campaign regarding each brand.