Designer

Experience

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Member of Creativity: Coulson Capital (2024-)
I helped shape the creative direction of multiple brands, contributing to the evolution of their visual identity across packaging, print, digital media, and advertising. 

I created weekly cross-channel marketing campaigns that were continually optimized using performance metrics and collaborative creative reviews.

Partnered with the marketing team on commercial photoshoots and original content creation, producing photography that was regularly featured in successful digital advertising campaigns.

 

Brand Manager: Plenty Hard Kombucha (2018-)
I built the Plenty brand from concept to launch, partnering directly with the founder to create a distinctive identity in the competitive beverage market.

I defined the brand's positioning, messaging, visual identity, and customer experience through market research and strategic brand development.

I directed the ongoing evolution of the brand across packaging, digital, retail, print, and social media while maintaining consistency through comprehensive brand guidelines.

I led the creative development of integrated marketing campaigns, using performance insights to strengthen engagement and brand recognition.

I produced all creative assets, including packaging, advertising, graphic design, copywriting, photography, sales materials, and digital marketing content.

 

 

Art Director, Marketing: Alive Publishing Group (2022-2023)
I developed innovative print, editorial, and campaign concepts that supported national advertising initiatives and brand partnerships.

I created high-impact marketing materials, publication layouts, and promotional campaigns that combined strong visual storytelling with strategic messaging.

I collaborated with the marketing team to develop original creative concepts that were implemented across multiple advertising campaigns.

I delivered polished creative solutions while managing multiple deadlines in a fast-paced publishing environment.

 

Creative Specialist: Sympli- Women’s apparel (2020-2021) 
I collaborated as part of a four-person marketing team during the company's transition from a wholesale (B2B) model to a direct-to-consumer e-commerce brand.

I developed integrated marketing campaigns across email, social media, contests, web marketing, and SEO to support customer acquisition and online sales growth.

I planned, art directed, and managed commercial photoshoots from concept through production, including creative direction, location scouting, styling, and prop selection.

I produced post-production photography and video assets for digital marketing campaigns, social media, email marketing, and the company's online presence.

 

CEO and Inventor: Selfi App Inc (2017-2023)

I founded Selfi App, a mobile application designed to help users capture better photos with their pets and young children.

I conceived the product, incorporated the company, developed the brand identity, and successfully secured early-stage investment from local venture capital firms. Led product strategy, defining the user experience (UX), interface design (UI), feature roadmap, and overall creative direction throughout development.

I built and coordinated a multidisciplinary team of developers, designers, and collaborators to successfully bring the product to market.

Successfully launched the application internationally, attracting users from around the world while transitioning ongoing digital advertising and user acquisition to the technical marketing team.

 

Visual Brand Developer: Pure Maple Water (2017-2019)
I partnered with the founder to develop the brand from concept to market, translating the company's vision into a distinctive visual identity. Created the logo, packaging, web assets, social media, marketing campaigns, and print and digital sales materials while maintaining a consistent brand experience across all customer touchpoints. The brand was successfully acquired for distribution through the 7-Eleven franchise in Japan.

 

Graphic Designer: Eleven Seven  (2018-2019)
I worked as a senior designer within a creative agency, developing branding, marketing materials, and visual communications for a diverse portfolio of clients. I collaborated on projects for organizations including WesPar, the Richmond Olympic Oval, and HeroX, delivering creative solutions across print and digital media.

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Chief Operating Officer: Tack Up Systems   (2017-2018)             

I oversaw daily business operations while leading the development of the company's visual identity and brand strategy. Built strategic partnerships and secured business relationships that supported company growth and funding initiatives. I created branded merchandise, marketing materials, and visual assets while redesigning the software interface to align with the company's evolving brand standards. 

 

Freelance Designer (Ex: 2011 - 2016)                                              I partnered with entrepreneurs and businesses to translate marketing objectives into thoughtful visual communication. I designed brand identities, packaging, print collateral, digital marketing materials, illustrations, infographics, email campaigns, and advertising assets. Managed multiple

client projects simultaneously, collaborating with cross-functional teams while delivering projects independently from concept through production.

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Graphic and Interior Design Instructor (Ex: 2013 - 2017) LaSalle College International Vancouver                                                     I delivered college-level instruction in graphic and interior design while developing curriculum, instructional materials, and workshops aligned with program objectives. I mentored students in Adobe Creative Suite, design theory, and production workflows, providing technical support and constructive feedback to help them build professional design skills. I evaluated student performance while contributing to program development and college initiatives.

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Advertising/Graphic Department (Ex: 2013 - 2015) ScanDesigns / Muse and Merchant           

I managed all marketing and creative initiatives as the company's in-house designer. I produced weekly advertising campaigns, website updates, direct mail, signage, and branding materials while meeting demanding publication deadlines. I contributed to the successful launch and growth of the company's secondary brand, helping increase sales by approximately 30% within the first year.

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